BulkSMS charges ~$0.0335 per SMS (U.S.). With DualBlaster's BYOK model, you pay Twilio directly at ~$0.0083/SMS — about 4x less on per-message costs.
BulkSMS has no platform fee, but their per-SMS rate is higher than Twilio's wholesale pricing.
BulkSMS.com (U.S.)
~$0.0335
per SMS
10,000 texts ≈ $335
Your Twilio Account (U.S.)
~$0.0083
per SMS segment (paid to Twilio, plus carrier fees)
10,000 texts ≈ $83 Twilio + $29 DualBlaster plan
Potential savings: ~$227/month on 10,000 U.S. texts(based on standard pricing — actual costs may vary)
Pay-Per-SMS Platform
Per-Message Pricing
~$0.0335/SMS, varies by destination
SMS Focused
Core product is SMS messaging
Global Coverage
200+ countries, 800+ carriers
Established Platform
Straightforward, no-frills web interface
Pricing
Pay-per-message only
No platform fee, but higher per-SMS cost
BYOK SMS & Email Platform
Wholesale Twilio Rates
~$0.0083/SMS segment via your account (plus carrier fees)
SMS + Email
Campaigns and two-way text conversations in one platform
Modern Interface
AI composer, visual editor, real-time analytics
Bring Your Own Account
Connect your own Twilio account and phone numbers
Pricing
From $29/month + Twilio costs
1 user on Growth/Pro; 4 on Scale, then $15/mo per additional user
The more you send, the more you save. DualBlaster breaks even at ~1,150 SMS/month.
| Monthly Volume | BulkSMS | DualBlaster | You Save |
|---|---|---|---|
1,000 SMS/mo | $33.50 $0.0335/SMS | $37 $29 plan + $8 Twilio | BulkSMS cheaper at low volume |
5,000 SMS/mo | $167.50 $0.0335/SMS | $71 $29 plan + $42 Twilio | Save $97 (58%) |
10,000 SMS/mo | $335 $0.0335/SMS | $112 $29 plan + $83 Twilio | Save $223 (67%) |
25,000 SMS/mo | $837.50 $0.0335/SMS | $237 $29 plan + $208 Twilio | Save $601 (72%) |
50,000 SMS/mo | $1,675 $0.0335/SMS | $444 $29 plan + $415 Twilio | Save $1231 (73%) |
100,000 SMS/mo | $3,350 $0.0335/SMS | $859 $29 plan + $830 Twilio | Save $2491 (74%) |
* Pricing as of August 2026. Twilio U.S. SMS base rate ~$0.0083/segment (carrier passthrough fees of roughly $0.0035–$0.0045/segment apply on top). BulkSMS U.S. rate ~$0.0335 based on their pricing calculator. DualBlaster total shown uses the $29/mo Growth plan as a representative tier; your plan is billed by contacts stored and starts at $29/mo. Actual costs vary by destination, number type, carrier fees, and volume discounts. Verify current pricing on each provider's website.
| Feature | BulkSMS | DualBlaster |
|---|---|---|
| SMS Marketing | ✓ | ✓ |
| Outbound MMS (Images/Video) | ✗ Not in standard plans | ✗ Not supported |
| Email Marketing | ✗ | ✓ Included |
| Two-Way Messaging | ✓ | ✓ |
| AI Message Composer | ✗ | ✓ |
| Scheduled Campaigns | ✓ | ✓ |
| Birthday Automations | ✗ | ✓ |
| Keyword Auto-Replies | ~ Basic | ✓ |
| Polls & Voting | ✓ SMS Voting | ✓ |
| Campaign Analytics | ✓ | ✓ |
| Modern UI/UX | ~ Traditional | ✓ |
| Global Coverage | ✓ 200+ countries | ✓ Via Twilio |
| Team Members | ✓ | 1 on Growth/Pro; 4 on Scale, then $15/mo per additional user |
| Bring Your Own Account | ✗ Their platform | ✓ Your own Twilio |
* Features and capabilities may change over time. We recommend verifying current features on each platform's official website before making a decision.
Twilio's ~$0.0083/SMS vs BulkSMS's ~$0.0335/SMS can mean significant savings at higher volumes (U.S. pricing, rates may vary).
Send SMS campaigns and manage two-way text conversations, including viewing incoming picture messages. Email marketing is also included.
DualBlaster offers AI-powered message composition, visual editors, and a modern user experience.
Bring your own Twilio account — you keep ownership of your phone numbers and billing relationship with Twilio.
We'll be honest — BulkSMS works for certain use cases:
Yes, once you pass ~1,150 SMS/month. BulkSMS charges $0.0335/SMS with no platform fee. With DualBlaster, you pay a flat plan to us (from $29/mo — the $29 Growth plan in these examples), and you pay Twilio directly at their wholesale rate of ~$0.0083/SMS (plus carrier fees). At 10,000 texts, you save $223/month (67%). At 100,000 texts, you save $2,491/month (74%). At 1,000,000 texts, you save $25,171/month (75%).
DualBlaster sends text-only SMS campaigns and replies. You can receive picture messages through your connected Twilio account and view them in the inbox. Sending images, GIFs or videos is not currently supported.
Yes! Export your contacts from BulkSMS and import them into DualBlaster as CSV. You'll need to set up a Twilio account and get a new phone number, but your contact lists transfer in minutes.
Both platforms support international messaging. BulkSMS covers 200+ countries. Twilio (used by DualBlaster) also has global coverage. International rates vary by destination for both — check Twilio's pricing page for specific countries.
Your DualBlaster plan (from $29/mo) covers the platform: AI message composer, email marketing, automations, analytics, compliance tools, and no per-message markup. Growth and Pro include 1 user; Scale includes 4 users total, including the owner, with additional users at $15/month each. BulkSMS has no fee but charges about 4x more per message — so you pay for the platform through higher SMS costs instead.
Think of it this way: you could build your own platform to enjoy Twilio's wholesale rates directly, but it would cost you months of development time and $40,000+ to build even a basic system. Why bother when we've already built a state-of-the-art platform that does everything you need for both SMS and email — ready to use today from $29/month?
Use your own Twilio account at ~$0.0083/text (U.S.) instead of ~$0.0335/text. Get SMS + Email in one platform, starting at $29/month.
Also worth reading: compare email marketing services and DualBlaster vs EZ Texting.
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